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PrintElectronic Marketing
Telemarketing comes in various guises. We all gripe about the computer-dialed boiler room selling operations that pester us at dinnertime, but there are other ways of using the phone as a sales tool. For a small business, it might be best to start calling people you've been referred to by current clients or networking contacts.
Look at telephone contact as a way of giving out information or keeping in touch, and avoid thinking of it as a way to close a sale. It gives you a chance for one-on-one contact but carries a risk of being intrusive. Calling on former customers to thank them for their business and inform them of new products or ideas you may have is a good way to keep in touch with a pre-qualified client base.
Cybermarketing is still a new frontier for most small businesses. Although it's considered poor "netiquette" to do any selling via e-mail, there are increasingly more opportunities via eye catching and informative home pages to reach people and make it easy for them to reach you. This field is changing so rapidly that the best resource for evaluating your possible use of cybermarketing will be the many computer magazines on the market today as well as the vast array of information on the Internet itself. Creating and maintaining your own website is becoming easier and cheaper every day. And there are many excellent online catalog and turnkey sales software products to help you establish your very own online store if you choose that type of distribution alternative for your business.
